To identify opportunities for increasing productivity within the region through the transformative effect of technology.

Technology Advisory Group Chair: Faye Holland – Founder & Director, Cofinitive

Faye Holland is founder of Cofinitive Ltd an award-winning Corporate Communications Company based in Cambridge, and is one of Cambridge’s Most Influential Business People. As chair of the Technology Advisory Group in Cambridge Ahead Faye spearheads an approach aimed at driving ubiquitous connectivity for businesses, employees and residents alike; and is currently working on a project within the group on furthering business adoption of technology. Faye is also a regular contributor to many other Cambridge Ahead initiatives.

Project Team Members

Jamie Bignall - Relationship Director, Corporate Banking, HSBC*
Dr David Cleevely CBE – Cambridge Entrepreneur*
Charles Cotton – Chairman, Cambridge Phenomenon International Ltd*
Bob Driver – CEO, Cambridge Wireless
Noelle Godfrey – Programme Director, Connecting Cambridgeshire & Head of Digital Infrastructure, Cambridgeshire County Council
Joanna Hofman - Research Leader, RAND Europe*
Jon Holgate – Head of Networks, University of Cambridge*
Professor Peter Landshoff − Fellow of Christ’s College and Professor Emeritus University of Cambridge*
Jane Paterson-Todd – CEO, Cambridge Ahead*
Tim Jackson - Chief Technology Officer and Founder, Telensa
Tim Winchcomb  Technology Strategy Consultant, Cambridge Consultants*
Richard York  VP Embedded Marketing, ARM*

* Member/Member organisation

Project Overview

Technology is pervasive across the entire Cambridge Ahead set of objectives and projects. The Technology Advisory Group is specifically investigating ways to improve technology for our businesses, and the Quality of Life of our employees and citizens. A desired outcome is to drive equality through digital, connectivity and technological adoption. We work closely with the County Council representatives, Cambridge University and CW, but will also expand membership to current and new Cambridge Ahead members.

Progress to date

Early in 2018 Cambridge Ahead successfully supported the Council’s Connecting Cambridgeshire’s efforts to secure future funding to expand the footprint of Gigabit (1000mbps) capable fibre across Cambridgeshire and Peterborough with the Local Full Fibre Networks Challenge Fund. In late-spring 2018, our members also contributed to the 5G Urban Connected Communities Bid. Contributing to the Call for Evidence and Call for Responses of the CPIER was also important to ensure that technology and digital connectivity was as much on the agenda as other transport and infrastructure requirements.

As a group, we are also collaborators across other activities - for example, in autumn 2017 we collaborated with LSCC/ UK Innovation Corridor in a workshop on progressing digital connectivity across the broader region, and sponsored a CW-led programme on IoT. More recently, we also supported Peterborough in a Digital Cities Challenge Bid.

Into the future


Our focus in this next phase will be on how technology impacts on three themes, each centered around best practices:

  1. How we reflect the technology needs of businesses

This theme will help businesses better leverage the convergence of technologies, providing expert advice on where technology can be replicated, and how companies can Collaborate: starting with the collaboration: with CW in the development of the Information and Communications Technology (ICT) portion for the Local Industrial Strategy.

  1. How we can enable the application of technology in a city environment

This theme will focus on Infrastructure: working with Cambs County Council and University of Cambridge on meeting infrastructure needs through technology, as well as exploring Smart Cities and innovative technology solutions.

  1. How we improve where we work, live and play using technology

This theme will focus on Applications for productivity: technical advice on the priority of use cases such as health, pollution, travel and new housing, as examples. Initially, we would work closely with both the Housing Group and the Growth Group (in relation to the development of the Digital Transformation Scenario).


In March 2016, we launched #CambsNotspotter – a crowdsourcing initiative aimed at identifying gaps in mobile and broadband connectivity across the region. The initiative encouraged Cambridge employees and residents to participate by providing usage data from their home, office and mobile connections to understand current connectivity provision and determine development requirements. The data gathered enabled us to evidence how actual connectivity compared to that provided by the operators to Ofcom, as well as identify any specific local challenges.

#BetterMobile Hack

In addition to collecting millions of data points via the #CambsNotspotter initiative to enable us to map the current user experience of mobile signal, we also wanted to think about the future. Our aim was to be visionary in exploring how we will use devices at home, at work and in our social lives. The result was our #BetterMobile hack event which took place in November 2017.

Research & Publications


01223 653023


Sarah Brereton, Director, Limewash
01223 813 557

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