Introduction to Business Strategy – 12th-14th September

CBMScThis Introduction to Business Strategy training course is designed for managers who want to improve their ability to step above business as usual and plan ahead more effectively.

Organisations in every field face both uncertainty and competition – so if you want to compete for sales or funding, and chart an effective course forward, you need to differentiate and protect your organisation with a compelling strategy and business model. Whether you’re selling a product, offering a service or promoting a charity, this highly effective 3-day course gives you a complete guide to the essentials of designing, developing and implementing the right strategy so you get the results you want.

This highly practical programme gives you a complete set of methods, tools and techniques to analyse your organisation and focus on the most important challenge or opportunity.  By understanding your internal resources and external environment, you identify the best strategy for your situation. The results enable you to develop a tailored action plan to develop your own strategy then embed strategic management within your organisation’s management process. You will discover your own key strategic challenges – doing the analysis, option generation, choice and implementation planning for the new strategy.

Our evidence-based training approach helps to improve your strategic thinking ability and increase your confidence in managing strategic responsibilities in the context of your organisation and the industry it operates in.


The process of formulating, improving and implementing your strategy and business model is described in tangible steps. Strategy is not simply about “achieving sustainable competitive advantage” or developing “unique capabilities that cannot easily be imitated”, but being really clear about the biggest challenges facing your organisation then deciding on highly focussed policy and actions to address the challenge. Strategic management involves thinking through what you want to achieve, how you are going to allocate and direct resources to deliver, then managing the implementation, to deliver the best result you can achieve.  The business model complements your strategy and explains how you earn a profit, or achieve your objectives within your allocated funding.

  • Understanding the difference between corporate, business and functional strategy
  • Analysing your market, industry and the wider business environment
  • Taking a dispassionate view of your organisation’s strengths and areas for improvement
  • Boiling your strategy down to the essentials
  • Communicating your strategy to your stakeholders to gain commitment
  • Choosing and using the ‘vital few’ strategic metrics that will tell you if you are on track to achieve your strategic goals
  • Appreciating the difference between good strategy and bad strategy

This course is for you if…

  • You manage a medium-sized organisation or business unit and want to find out how to realise it’s potential
  • You want to improve the quality of an existing strategy or create a new one
  • You’d like to update your knowledge about best practice for strategy creation and implementation

Day 1 – Principles of strategic analysis

  • What are strategy and strategic thinking?
  • What is the difference between a good strategy and a bad one?
  • How to think more strategically
  • Understanding and improving your “business model”
  • A systematic approach to formulating, implementing and evaluating strategy
  • Vision, values, mission and goals – guidelines and examples
  • Analysing and understanding your business environment

Day 2 – The strategic management process

  • How to evaluate market structures, trends and prospects
  • Assessing internal competencies and capabilities
  • Using external and internal analysis to generate strategy options
  • Strategy translation and measurement – Strategy Maps and and the Balanced Scorecard
  • How to achieve strategic alignment
  • Putting a strategic plan together
  • Developing business cases and business plans

Day 3 – Strategy implementation, measurement and improvement

  • Managing risk and uncertainty
  • Gaining your team’s commitment and buy-in to the strategy
  • Video Case Study: Strategy Consultancy Role Play
  • Effective execution – communication and stakeholder management
  • Implementation – getting practical things done
  • Conclusion – the corporate and individual value of strategic thinking

Event details

Location: St Johns Innovation Centre, Cambridge
Time & Date: 9.30am Tuesday 12th September – 4.30pm Thursday 14th September
Admission: Please register online here.